CHAOS IS A BRAND STRATEGY AND DESIGN CONSULTANCY, A MULTI-DISCIPLINARY ECOSYSTEM, COVERING THE FULL CIRCLE IN THE EVER-CHANGING WORLD OF DESIGN.
Using cutting edge methodologies, competencies and industry leading intellectual capital, Chaos creates truly innovative and pioneering brands for leading companies and organisations.
Having mastered the discipline of corporate identity, communication, web, retail design and brand strategy consulting, we have been creating and repositioning powerful, lasting brands across a wide range of business categories through unique, compelling and unexpected design solutions.
We have a track record of partnering with brands and managing the entire process from end to end, clearly understanding our clients’ needs and successfully interpreting and executing our clients’ vision.
Chaos strives not only to give brands the platform to keep up with the constantly changing climate of design, but to empower them to make the change themselves, and set the benchmark. We not only adapt to change, but make the change happen, leaving competitors in your wake.
Chaos creates design flows through our use of space in the retail environment. By controlling and shaping space in our designs, we create rhythm, direction, and motion.
Chaos specialises in creating unique and captivating print ads and packaging designs to take you from where you are to where you want to be.
Ranging from web design to digital marketing, we create design solutions through cutting edge technology and methodology, while making sure that our goal matches yours.
PR AND EVENTS
Chaos works with leading organisations and companies to pull off exciting and compelling events, positioning you as an expert in your field.
Equipped with an incredible/ impeccable portfolio of clients, Rajat has over 18 years of experience, of which 8 have been as an entrepreneur.
Prior to starting Chaos, Rajat was part of the Brand Team at Bennet, Coleman and Co. Ltd, handling the Times of India brand. His experience in advertising includes time spent at FCB Ulka, Leo Burnett and Euro RSCG, where he worked on businesses such as Coca Cola, Sony, Colgate, Canon, Whirlpool and ONGC, among many others.
He has worked on projects not only in India, but also across international markets, in Europe, Asia, Africa and South East Asia, and believes that start up knowledge is the key to understanding businesses.
When it comes to his free time, Rajat is an avid photographer and golfer, loves his part-time job as a football coach and is also a travel enthusiast.
A specialist in communication and establishing a market for new brands, Rachna has worked across a wide array of products including food, alcohol and fashion.
She is the editor of Frames magazine, the lifestyle publication of Bajaj Finserv Lending, and was instrumental in organizing the international festival, ‘Taste of Mumbai’ in March 2013, establishing herself as an integral member of the Chaos team.
Rachna loves the outdoors, grabbing every opportunity to try out new activities and explore destinations the world over.
Ikshit started out as a copy writer in Triton Communications in 2002. In his subsequent stints in agencies such as TBWA, Law and Kenneth and Tree Design, he expanded his profile to include different facets of advertising, including client management and strategic planning. He is continually keen to acquire newer skills and add ability and knowledge to his skill set. He has studied English Literature from Delhi University.
He has handled the creative and strategic duties for Vodafone, adidas, Sony, Honda Two Wheelers, TATA, National Geographic Channel, Dabur, Pedigree, Skoda, Fiama Di Wills etc.
A key cog in the machine wherever he has worked, Amar has two decades of experience in brand strategy, consulting, research and media with leading organisations including Cheil Worldwide (Samsung), Publicis, BBDO, Accenture, Leo Burnett and IMRB.
In his last role, he was the National Planning Director at Cheil Worldwide, South West Asia, before which he was the Vice President and Head of Planning for Publicis India.
He architected Samsung’s ‘Next is what’ strategy, taking them from #4 to #2. He also helped Maggi extend its franchise to beyond just convenience and children, and transitioned Anderson Consulting to Accenture.
His clients include ABN Amro, Aviva, Aircel, Carlsberg, Coca Cola, Daikin, Pepsi, Nestle, Samsung and Whirlpool.